The roadmap
What we are building, and in what order.
Finakets is an education, research and analysis platform for people who run their own money. One method, borrowed from the professionals and made portable to one person: read the world, build a thesis, size the decision, review it honestly. We are building it one product at a time: the app where you run the process, the school that trains it, the people who have done it for a living, the thinking published in the open, and the same engine, configured for the teams who invest for a living. No dates on this page, on purpose: a sequence, and four honest words about where each piece stands.
The five rooms
The five products are one building.
Not five companies, and not a bundle. One building, put up in the order below, because you finish the floor you are standing on before you frame the next one. Three of these are drawn and not started. Two are going up now.
The thinking, made in the open: essays, research, conversations and video.
The same engine, configured for the people who invest for a living.
The people layer. Introductions first, one to one, then small groups, with professionals on the other side of them.
The training floor. Not content to watch: the craft practised until it holds under pressure.
The app where the process runs. Ten profiles, each with the workspace its own decisions need, opening with two.
Ground floor first
ThinkLab is the ground floor, and it is the one under construction. Everything above refers back to it: Academy trains the process ThinkLab runs, Connect puts people around it, the engine carries it to the teams who do this for a living. None of them mean much before the process itself exists, which is exactly why none of them are being built yet. Studios is the exception, and it goes first on purpose: the thinking is published while the floor is still going up, because an argument nobody can read is not one anybody can hold us to.
And a building stands somewhere. Ours stands in a market most people first meet through a casino, a bazaar of views, and a tent selling instant answers. Where it stands is most of the argument, so we drew the place.
See where it standsHow to read this page
The plan is drawn as a city.
Below, the roadmap is a map in the literal sense. On one side, the Old Town: the way most people meet the markets, built to keep you playing. On the other side of the line, the house we are building, room by room, next to the one building already open. Scroll, and the map walks with you; tap anything drawn to look inside; the names in the text move the camera.
DWG 002 · A city, not a schedule · Scale: sequence, not time
The map follows what you read · drag to look around · tap anything drawn
00 · Where you start
The Old Town
This is where most people meet the markets: a streak, a burst of confetti, a green number that lands before you have decided anything. It feels like winning because it was designed to feel like winning. The house always wins, and it is not your house.
Serious money is not a game. Most apps are built to make you play one.
On the map: ·
The other two on this street
Views for sale, three for one. A view is what someone thinks will happen next. It costs nothing to produce, which is roughly what it is worth without a process around it: unsized, unowned, and forgotten by the seller before it plays out.
Ask anything, get an answer, ask again tomorrow. The answers are fluent and the tent is always open. But an answer is not a decision: a decision has a size, a horizon and a review date. The house exists to turn answers into decisions.
Keep scrolling: the route out runs past , and ends at the house.
The crossing
The Discipline Line
West of this line, everything is built to be played: it is loud, it is free, and it pays you in feelings. East of it, everything is built to be run. Same markets, same money, a different way of deciding.
Nothing is sold past this line. No views, no tips, no answers dressed as decisions. What is on this side is a method: read the world, build a thesis, size the decision, review it honestly, and do it again next week.
Finakets is not a better casino. It is on the other side of the line.
On the map:
01 · Run it
ThinkLab
Most of what you just walked through is built to keep you playing. ThinkLab is the opposite bet: a disciplined process for people who run their own money, self-directed investors and traders who want to do it the way professionals do. The institutional loop, made portable to one person: read, build the thesis, size the decision, review it honestly.
Every profile gets its own workspace: the playbooks, the workflows and the dashboard built for the way that profile actually decides. It opens with two profiles and grows one discipline at a time; what a Multi-Asset Allocator reads before moving an allocation is not what a Swing Trader reads before a setup, and the app respects the difference instead of flattening it.
Not signals. Not another chart. Never a returns promise.
Ten profiles, two under way
Investing
The Multi-Asset AllocatorIn buildThe Index StrategistIn buildThe Stock PickerPlannedThe Factor InvestorPlannedThe Hedge Fund ManagerExploringThe Credit InvestorExploringThe trading book
The Swing TraderPlannedThe Intraday TraderPlannedThe Volatility TraderPlannedThe Algo TraderPlannedStill open
- The order after the first two is not fixed: founding members read each playbook as it lands and decide what gets written next.
Finakets is an education, research and analysis platform. No investment advice, no money managed.
02 · Learn it
Academy
The discipline behind the playbooks, taught the way desks train juniors: not content to watch, a craft to practise. Structured courses, masterclasses on single skills, live cohorts running the loop on live markets, with your work reviewed the way a desk reviews it.
The market for learning to invest is enormous and almost all of it sells predictions or motivation. The Academy sells neither. It trains the four steps until they are a habit: how to read without drowning, how to write a thesis you can defend, how to size a position so you survive being wrong, how to review yourself without flinching. Graded on discipline, never on returns.
Not a course that sells you an outcome. A training floor for a craft.
What the Academy could hold
Structured and self-paced. The foundations first, then one track per profile: the exact loop your workspace runs, taught end to end.
One skill taken seriously: position sizing, reading a regime, knowing when to change your mind.
A small group runs the method on live markets for a season, decisions argued out loud.
Bring your thesis and have it taken apart properly. The habit desks have and individuals skip.
The boundary: the Library explains the ideas, free. The Academy trains you to run them. The playbooks are the executable process.
Still open
- Self-paced first, or cohort-first.
- Foundations for everyone before profile tracks, or both at once.
- Standalone, or part of a ThinkLab membership.
Tell me when this opens
Free, and a list rather than a newsletter: one note when this room opens. Founding members hear about every room first.
03 · Talk it through
Connect
The people layer of the house. Investing alone fails in predictable places: nobody to check the thesis, nobody who has seen the mistake before, nobody to hold the line with in a bad quarter. Institutions solve this by putting people around the decision. Connect does the same: professionals from the City and Wall Street on one side, people running the same method on the other.
It starts narrow and personal rather than wide and loud. One conversation with someone who has run money through three cycles is worth a thousand comments, so it starts literally there: introductions, one to one, arranged with care. From there it can widen: small groups by profile, where Multi-Asset people argue with Multi-Asset people, and sessions where a thesis is defended in front of people who will argue back.
Not another chat where a thousand strangers share screenshots.
The two sides of it
Named and real, one to one. Ask someone who does this for a living what they actually look at.
Small groups by profile. The same method, the same clock, someone to compare a decision with.
A thesis defended out loud, in front of people who will argue back. The strongest habit the method has.
In person, starting where the network already is: London first.
The guardrail: conversations about process, never tips passing as advice.
Still open
- Who crosses first: mentors for members, or members for each other.
- Access: part of founding, vetted, or separate.
- Small by design, or small only at the start.
Tell me when this opens
Free, and a list rather than a newsletter: one note when this room opens. Founding members hear about every room first.
04 · Hand it over
Business
The same process engine behind ThinkLab, configured for a team. Inside a good investment firm the method is real: a thesis gets written, someone argues with it, a size gets decided, a date gets set to look again. What almost never exists, even there, is that method as a system. It lives in heads, meetings and files, so it cannot be handed over, shown to anyone, or reviewed honestly. That is the same gap ThinkLab closes for one person.
The order is deliberate. The engine is proven on the hardest customer first: one person, alone, with nobody to check the work and every reason to improvise. What holds a process together there is what travels upstairs, where the same gap exists with more people standing in it.
How it is built
How you invest today, in your words.
The same thing drawn as a system.
That system running on top of the stack you already own.
Why they would want it: a process that can be handed over, and a decision that can still be explained two years later.
Still open
- Which client first: a boutique, a fund at launch, or a committee.
- Where first, and how much that changes the build.
- How much of it a team builds itself.
For investment teams
Inbound only while this is exploring. Say what you are working on, and skip the pitch.
05 · Follow it
Studios
The thinking, made in the open. A method is only worth as much as the argument under it, and an argument nobody can read is not one anybody can hold us to. So the reasoning goes out before the product does: what we think decisions are made of, what we got wrong, and what the evidence actually says once the jargon is off it.
It is a production house and not a marketing channel, which is a real difference and shows up in what gets made: work that is useful whether or not anyone ever buys anything, made for the person doing the work rather than for the funnel. Writing first, because writing is where the thinking gets checked, and the Library is the first thing to come out of it. Conversations, research and video hold the same standard.
Not content marketing. Not a newsletter that exists to have a newsletter.
What it makes
The ideas underneath the method, said plainly, in a numbered sequence rather than as a feed.
The evidence behind a claim, with the workings shown and the sources named.
People who have done this for a living, asked what they actually look at.
The same standard, for the arguments that are easier watched than read.
The line: the ideas in the open, free. What you pay for is the process that runs them.
Still open
- How much of it is written, and how much is filmed.
- Whether research is published under its own name, or stays part of the same sequence.